Who reads our publications?

  • 30,000 total circulation
  • 22,000 paid subscribers
  • 600 newsstand locations
  • Readers of our website
  • Distribution at home and garden shows, festivals, fairs, and special events throughout Michigan
  • 55% have household income over $100,000
  • 71% hold a college or graduate level degree
  • 54% are between the ages of 45-64
  • 86% are married
  • 80% have children

How can we help you reach new customers?

  • Traverse, Northern Michigan's Magazine is in its 27th year of writing and shooting photography in and about Northern Michigan, including Traverse City, Petoskey, Mackinac Island, Leland, Frankfort, Charlevoix, Harbor Springs, the Lake Michigan coastline and more. It is THE insider's source of information on restaurants, events, attractions, shopping, art, crafts, sports, festivals, special events, nature and the outdoors, culture, history, gardens, beaches and all that life "Up North" has to offer. Published monthly.
  • Northern Home & Cottage - home lifestyle, design, décor and home building and renovation ideas featuring homes, builders, architects and ideas in Traverse City, Petoskey, Mackinac Island, Frankfort, Leland, Charlevoix, Harbor Springs and more. Northern Home & Cottage is published six times each year with a total distribution of 45,000 copies, including Traverse, Northern Michigan’s Magazine subscribers. Additional circulation in suburban Detroit, Grand Rapids, Chicago, and Ann Arbor. Also distributed to Home Builders Association members.
  • Destination sections - provides exposure for advertisers throughout the year by highlighting the great places to explore in Northern Michigan, including Traverse City, Petoskey, Charlevoix, Leland, Mackinac Island, Frankfort, Harbor Springs, the Lake Michigan coastline and more. Information on restaurants, events, attractions, nature, shopping, arts, music and more can be found in feature articles, maps and event calendars. Each Destination section is dedicated to a particular region including:
    • Gaylord and Grayling
    • Grand Traverse
    • Little Traverse
    • Leelanau
    • Charlevoix and Chain of Lakes
    • Benzie and West Shore
    • Mackinac Straits

                    Distribution has been increased to 52,500 copies and your ad includes a one-year, map-based listing and link on traversemagazine.com!

  • Destination Northern Michigan Guidebook is a collection of all seven Northern Michigan Destination sections in one convenient guidebook. Released in June of each year, this guidebook is placed in 5000 local hotel rooms. In addition, it is sold in retail locations throughout the Midwest: independent bookstores, Borders Books and Music and Barnes and Noble stores.
  • Home Marketplace Directory is a comprehensive annual directory of everything relating to home construction and improvement. Included in the March issue of Northern Home & Cottage, the total distribution is 45,000 copies. Advertisers also receive a one-year listing on the traversemagazine.com website!
  • Northern Real Estate is inserted in Northern Home & Cottage and distributed statewide including Grand Rapids, Ann Arbor and out of state in Chicago. Total distribution is 60,000 copies. Advertisers receive a link to their website for 12 months.
  • Northern Holidays - the annual highlight in the November issue of Traverse offers a virtual cornucopia of holiday shopping ideas for and from Northern Michigan, including ideas from Traverse City, Petoskey, Harbor Springs, Leland, Charlevoix, Mackinac Island, Frankfort, the Lake Michigan coastline and more. The total circulation of 45,000 includes Traverse subscribers and newsstand readers, in-store distribution and a targeted direct mail to 18,000 Northwest Michigan homes.


Click an email link below to contact one of our advertising experts or click here to contact one of our advertising experts using our instant email form.

Jan Chapman - Advertising Sales Director
janc@traversemagazine.com

Jim Driver - Account Executive
jdriver@traversemagazine.com

Ann Gatrell - Account Executive
anng@traversemagazine.com

Jill Hayes - Account Executive
jhayes@traversemagazine.com

Amy Joslin - Account Executive
amyj@traversemagazine.com

Candace Morse- Account Executive
cmorse@traversemagazine.com

Lisa Gillespie - Account Executive
lgillespie@traversemagazine.com

Cynthia Vozza - Account Executive
vozza@traversemagazine.com

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